UK: AI in online retail: How is hyper-personalisation driving the sector?

Technology advances are enabling retailers to introduce new levels of customisation, with companies introducing artificial intelligence (AI)-based hyper-personalisation experiences to tailor and follow consumer shopping trends.

AI in online retail: How is hyper-personalisation driving the sector?

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This post was written by Raj Badarinath

ABOUT Raj Badarinath
Raj Badarinath is the CMO at RichRelevance, where he’s enabling retailers and brands compete on memorable digital experiences. With over two decades of experience in Software/SaaS, Raj is responsible for driving growth via global marketing and communications initiatives for the company, from strategy, positioning & differentiation to demand generation, branding, alliances, martech and product marketing. His prior background over the last two decades were with high growth startup companies with successful exits such as Nutanix (NASDAQ:NTNX), 2Checkout, PeopleSoft and systems integrators such as Capgemini and Infosys. He’s lives in the SF Bay Area with his family and is a dog lover.
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