UTalk Marketing— “Why social networking and retail go hand in hand”

By Darren Vengroff, chief scientist, RichRelevance.

Amazon and Facebook made headlines with the new application that allows shoppers to receive product recommendations based on their Facebook preferences (‘likes’).

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This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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UTalk Marketing— “Why social networking and retail go hand in hand”