Voice Commerce Holds Promise, Yet Shoppers Are Skeptical
According to a May 2018 survey by RichRelevance, 30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
Not surprisingly, younger internet users are more likely to shop by voice than the average. The figures for shopping or purchasing via voice rose to 43.3% among ages those ages 18 to 29 and 38.5% for ages 30 to 44.
