Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change.
That’s according to RichRelevance’s third-annual Holiday Shopping Survey, which finds that 63% of consumers are annoyed or very annoyed when holiday items appear in the store before Halloween – down from 71% in 2014. In addition, 55% are annoyed or very annoyed when stores open on Thanksgiving Day, down from 65% in 2014.
Looks like Thanksgiving shopping, Christmas Creep are here to stay.
The legions of Americans who hope to save Thanksgiving from the crassness and commercialism of the rest of the holiday shopping season appear to be losing the battle. A new survey shows that more Americans are becoming cool with the fact that stores are open for business with huge holiday sales and promotions on Thanksgiving Day.
Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into ‘markets of one’ is alluring for any brand. But the pushback from consumers is almost as strong. That feeling of being ‘watched’ may be enough for consumers to abandon a website or leave a store. How can marketers get the full benefits of personalisation without backlash from shoppers. Econsultancy provide advice on the four ways to avoid creepy personalisation.
New study of 1,000+ US shoppers reveals changing consumer sentiment around Christmas Creep, Thanksgiving store hours, Black Friday & special deals
As digital technology becomes more sophisticated, retailers and other brands are collecting and analyzing more customer data. This data is being used to microtarget campaigns and offer a “personal touch.” But even as consumers become more aware of these efforts, they are not always pleased. Some well-intentioned attempts at personalization still come off as creepy and intrusive—and consumer opinions have been slow to change.
With one of the largest direct competitors, Amazon, Book People needed a solution to wow customers through creating innovative and personalized experiences, without presenting the customer with too much choice.
In a retail world with more digital touchpoints than you can count, how do you connect the dots?
As many of 79% of U.S. consumers are fine with the idea of scanning a product on their mobile device to see product reviews and recommendations for other items they like, according to RichRelevance. But consumers still have two big ‘no-no’s when it comes to the personalization of shopping.
For one, 67% of shoppers think it’s creepy when retailers use facial recognition technology to identify prior shopping habits and relay this information to a salesperson. Additionally, 64% say they would be creeped out if a salesperson greeted them by name on the store floor because their mobile phone or app signals their presence.