Sponsored product recommendations bring performance marketing for brands to more leading retail sites through the Relevance Cloud™ platform.
Brands can now increase visibility and sales via sponsored product recommendations on leading retail sites, thanks to a new partnership between HookLogic and RichRelavance. RichRelevance, a company specializing in omnichannel personalization, and HookLogic, a company taargeting performance marketing for brands, have partnered to expand retailer media programs using the Relevance Cloud™ personalization platform.
Sponsored product recommendations bring performance marketing for brands to more leading retail sites through the Relevance Cloud™ platform
According to new study, the Relevance Cloud increases customer engagement & drives higher sales with omnichannel personalization
Download the Forrester report: Total Economic Impact™ Of Relevance Cloud™
Fall conference season is in full swing, and last week’s Shop.org is always one of the biggest of the bunch. Partner Nikki Baird and I spent two solid days in Philadelphia to take it all in. And normally that would be easy to report out.
But here’s the thing. It was hard to get a read on the true feel of this year’s show. I’d be remiss to comment on the content of the conference portion of Shop.org, as both Nikki and I were only able to catch the opening day keynote session, featuring QVC’s Mike George. It was an excellent conversation to listen in on, and if it was any indicator of the rest of the agenda, proves NRF’s commitment to seriously upping the content portion for all of its events in recent years.
Sophisticated marketing strategies like real-time website personalization have gone mainstream. More than half (58 percent) of marketers in a survey by Researchscape for Evergage reported they were already using real-time personalization strategies — loosely defined as personalizing the types of web messages and content visitors view based on their location or navigation behavior. Of those who weren’t already using personalization strategies, 80 percent said they planned to do so within the next year.
New omnichannel shopping experiences will be available at Booth #908 throughout the show