Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and services, research shows that Facebook drives the most traffic, accounting for 60% of social sessions.
Facebook produces more than three times the number of social shopping sessions — about 4.31 million — compared with other social networks, such as Polyvore with 1.41 million sessions. It also produces 10 times the number of orders, according to RichRelevance data.
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It’s not even Thanksgiving yet, but that’s no matter. The holiday shopping season starts earlier and earlier every year: Walmart is starting Black Friday on Thursday this fall – smack dab in the middle of turkey dinner.
In preparation for all of the holiday shopping buzz, we’ve collected 15 interesting facts and statistics about how social plays a role in people’s shopping habits. Whether it’s finding a cool, new product you never knew you needed on Pinterest or asking Facebook friends for purchasing tips, social networks, both established and up and coming, are helping drive both online and in-store purchases.
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David Selinger, CEO of RichRelevancesays that social shopping accounts for less than 1% of the total online shopping sessions but hey, that’s still money in the bank, right? So, his company put together this lovely, holiday-themed infographic that shows how the top social shopping channels stack up.
The first thing you’ll notice when you review the panels is the inclusion of a site we don’t often talk about – Polyvore. This social site asks user to curate sets of products from a variety of online retailers. The example you see on the right is someone’s idea of a cool living room. Click on the objects and you get a detail page including the price and where to buy it. One more click and you’re on the site that sells it.
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* Face scans, heat sensors, phone signals used to track shopper
* Smart data allows stores to copy e-commerce personalisation
* Store wi-fi can track shopper within three metres
* U.S. data firms agree privacy code of conduct
* Mobile ad spending seen tripling to $39 bln in 2018
You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may check your age and gender while sensors pick up your body heat to help locate popular parts of the store.
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Independent survey recognizes RichRelevance as one of most influential e-commerce vendors based on market reach for second year in a row
Promotions across technical team enable RichRelevance to better serve key customers
Eleven data centers enable the company to maintain uptime and performance at global scale, while increasing speed to delivery, for the world’s largest retailers
Two stories that illustrate UK consumers’ very different reactions to personalisation emerged this week. On the one hand, a (social) media storm erupted when it was reported that Tesco plans to use face-scanning screens in its garages to show relevant adverts to those waiting to pay, based on their age and gender.
On the other hand, a survey of online shoppers by the IDC and RichRelevance found that many value personalisation technologies. The study found that 53% of the UK consumers it quizzed said personalised product recommendations were clearly relevant to them, and 26% said personalisation made them more likely to return to shop at the same retailer. Timing, it seems, is also important, with 45% of UK consumers using recommendations because they are presented at the right time in the decision-making process. There’s more detail from the study here.
It seems to me that both of these two stories have something to tell us about personalisation and its impact on UK consumers.
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