By David Selinger
In a world where shoppers check online prices via an iPhone and then exit the store to head for a competitor, retailers can no longer afford to manage channels as separate organisational silos. Consumers now engage with brands and stores across channels, using whichever methods suit them best. They may visit a retail website for price and product information, but there is no guarantee that the purchase will be made at that same retailer’s store. As reported in “Shoppers cross channels on both sides of the Atlantic”, up to half of all shoppers in the US and the UK switch retailers when they move from the web to the store.
By Darren Vengroff
Formerly a Principal Engineer at Amazon, Darren Vengroff is Chief Scientist at RichRelevance where he helps retailers like Overstock and Sears create a more personal shopping experience for consumers. You can read more from Darren on the RichRelevance blog.
Amazon and Facebook are making headlines with the launch of a new application that allows shoppers to receive product recommendations based on Facebook preferences. Once users enable this app, Amazon is able to monitor their activity on Facebook, including what pages they like, and use that information to recommend products they may be interested in purchasing. Combining accounts with an application like this, whether specific to Amazon or other merchants, has the potential to be a compelling hybrid of social networking and shopping that creates value for shoppers and merchants.
A quarter of shoppers in the UK and America leave high street stores empty-handed and choose to complete their purchases at home according to a recent survey; internet users around the globe also searched for information about online retailers more frequently than high street stores.
A quarter of shoppers leave high street stores empty handed and purchase goods on the internet instead, according to a report released July 30 by retail consultancies Envirosell and RichRelevance.
Outdoor gear and clothing company expands use of RichRelevance to Patagonia Japan based on proven success on Patagonia.com
One in four high street shoppers who leaves a store empty-handed completes their purchase on the internet instead.
That’s the findings of new research carried out by retail consultancy Envirosell and RichRelevance. Researchers quizzed shoppers coming out of London shops including Marks & Spencer, Debenhams, Primark and BhS, and find that almost half left a shop without buying.
Leader in dynamic e-commerce personalization recognized for its innovative technology and unique partnership approach which has delivered over $1 billion in additional sales for the world’s largest retailers
Luxury retailer achieves 70 percent increase in revenue per email by using RichMail to effectively target consumers who have no purchase history
Research shows that one in four shoppers in New York and London plan to use the Internet to continue shopping after visiting a store.