This past holiday season, 88% of consumers leaving or entering top retail locations around New York City reported visiting the same stores online. That’s according to a new multichannel study conducted by research firm Envirosell in partnership with RichRelevance, a provider of personalized recommendations for ecommerce sites.
Landmark program for retailers and brands provides new findings and fresh best practices for integrating consumer experiences across all channels
As I sat down before the Augmented Reality session began at last week’s Retail Innovation & Marketing Conference, one problematic thought was running through my head:
I have no idea what this is.
Retailers also invited to share and learn at RichRelevance’s roundtable and educational luncheon: “Respecting the Shopper: Creating & Maintaining Loyalty in a Cross Channel World”
Online buying is on the rise. U.S. shoppers spent $39 billion on the Web in the fourth quarter (ending Dec. 31) last year, up 3% from the year before, according to research company comScore. That number is expected to surge as more companies offer their wares online, and services such as eBay‘s PayPal and Google‘s Checkout, which just got a new vice president of commerce, streamline the buying process.
The Bottom Line: “If you are in retail ecommerce, RichRelevance should be on your short list.”
By integrating recommendations with other systems, e-retailers enhance the just-for-you experience.
At BikeSomeWhere.com, CEO Jeff Stone figured there must be a better route to serving up personalized content to his customers. So he turned to two technology vendors, one that specializes in product recommendations and the other in site search, and asked them to work together to give his customers a shopping experience more suited to their interests.
As a merchant, you may consider yourself to be multichannel. But the customer views your bricks-and-mortar stores and Website as one entity, according to a survey shown Monday at the National Retail Federation’s Annual Convention and Expo.