One of the downsides of buying clothes online is there is no dressing room for you and your friends to see how the item looks on you.
But two companies are using technologies like augmented reality, motion capture and social networking to let consumers try on clothes virtually and share the experience with friends.
New social shopping application leverages augmented reality, motion capture and personalization to allow shoppers to virtually try on clothing in real time and get instant feedback from their friends on Facebook
UPS has used augmented reality technology to take the guesswork out of shipping, and Wal-Mart has used it to do the same for buying furniture. Tobi.com, an online apparel retailer, is now hoping an augmented reality platform can help ease some women’s fears about buying clothes online.
Online shopping may be convenient, but without being able to try on clothes, it doesn’t always end well.
A new shopping application called Fashionista, available at the site Tobi.com from Zugara and Rich Relevance, brings together augmented reality, motion capture, and social networking to create a virtual fitting room where you can “try on” items — and hopefully do away with the disappointment of getting a dress, shirt, or sweater that’s totally wrong.
For fashionistas who love trying on clothes but don’t want to leave home, online retailer Tobi.com has opened a virtual fitting room.
The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits. The technology, called Fashionista, was created by RichRelevance, a company that focuses on online personalization technology, in conjunction with augmented reality design firm Zugara.
Personalization and product recommendation technology vendor RichRelevance has appointed industry veteran Diane Kegley vice president of marketing.
With 20 years of experience in multichannel marketing, media and branding experience, Kegley was most recently president of SMA Global, a marketing strategy and production company. Prior to that, she was vice president and chief marketing officer for Stanford Research Institute’s AtomicTangerine, leading global branding, marketing, communications and partner relations.
By Darren Vengroff
Industry watchers predict that overall holiday sales this year will be down, but that a larger percentage of those sales will take place online. According to a recent survey by Burst Media, some 85 percent of consumers will shop online this holiday season. That means if you’re not doing everything you can to boost sales in the online channel, you’re leaving revenue on the table.
E-business pioneer and branding veteran to help RichRelevance drive thought leadership in customer experience and ecommerce strategy