With the Olympics just around the corner, it’s not just athletes that are undergoing intense preparations in anticipation of record-breaking performance, but also many technology and infrastructure providers.
London may be gearing up to celebrate the Queen’s Diamond Jubilee but here at RichRelevance UK, we’re still riding high on the momentum from last week’s Future of Shopping event!
According to the Aberdeen Group, every eCommerce Manager in the land would gladly take a 7% increase in conversion, an 11% increase in page views and a 16% increase in Customer Satisfaction.* These are metrics that online retailers already spend much time and effort optimising.
I attended the inaugural Internet Retailing Expo event this week with half my attention devoted to spotting new business opportunities and the other half as a delegate, listening to see what is moving and shaking in UK e-commerce.
High Fidelity [hi-fi] typically relates to amplifiers and their capacity in managing the sound output to accurately reproduce the characteristics of the input; but fidelity also equates to loyalty, and prompts the question of how a retailer or brand motivates the customer “inputs” that breed the retention, satisfaction and trust that are the desired “outputs.”