The next generation of people (those born between 1995 and 2010, who account for 27% of the world population) is starting to enter the workforce and has spending power. They are less inclined to trust companies and brands, expect to be heard and involved and are quick to switch preferences to brands that offer authentic and transparent experiences. Selling via social media is a potentially revolutionary way to access this fragmented demographic of young, engaged buyers – but how and where should retailers start?
Virtual Reality (VR) opens a whole new world to brands, and retailers in particular, regarding personalisation and customer engagement. This article explores how retailers are using VR to personalise the in-store experience for shoppers.
50 years ago, a unique, real-time personalised customer experience was the norm. You loyally entered your local store, were served by a brand who knew your preferences, offered help, and could reserve, deliver or sell goods in a way that suited you. Today, consumer expectations haven’t changed, but their purchasing channels have.
Real-time personalisation goes further than the personalised email marketing you often find from brands online. It means being able to serve relevant, compelling information during a live interaction with a consumer that is only milliseconds long. Real-time personalisation has the power to encourage consumers to complete the purchasing process and develops a loyalty that pays dividends long term.
Recently key leaders in omnichannel personalisation attended our EMEA Customer Advisory Summit in the United Kingdom. We were delighted to welcome customers from France, Spain, Germany, Sweden, Denmark and the United Kingdom to the only European forum dedicated exclusively to omnichannel retail personalisation.