At L2’s Omnichannel Breakfast, RichRelevance CMO Diane Kegley spoke about a class of informed super-shoppers, who use mobile and online product research to compliment their in-store and e-commerce experience. RichRelevance creates customized omnichannel experiences for more than 175 global brands. Read more
Department store chain Barneys New York is making it easier for consumers to find what they are looking for with a more personalized search tool.
Barneys’ new search pulls in consumer data to provide targeted suggestions and more relevant results.
The upscale chain strives to make it easier for online shoppers to find products and see recommendations.
Online customers of Barneys New York Inc. face challenges that might seem alien to shoppers who tend to buy from less luxurious retailers such as Amazon.com Inc. and Wal-Mart Stores Inc.
While e-commerce is booming, omni-channel retailing still only accounts for 16% of sales outside the grocery sector. But that is all set to change as mobile technology is put to use to offer a personalised, omni-channel experience to retailers in stores – by merging online and offline data in real time.
East is to leverage RichRelevance’s RichRecs solution to deliver shopper-specific product recommendations across various channels. The fashion retailer says that it will be able to up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall experience for consumers.
Personalisation enables online fashion retailer to deliver more relevant and memorable experiences to consumers across every channel
East has announced its selection of RichRelevance to personalise its customers’ shopping experiences at every touchpoint.
It’s no secret that today’s shoppers want their favorite retailers to tailor promotions and communications to their individual purchasing habits. In fact, 86% of consumers – and 96% of retailers – said personalization has at least some impact on the purchasing decision, according to a study from Infosys.
Organizational, operational and technology challenges are hampering retailers’ efforts to meet customers’ demand for a seamless shopping experience across all channels and touchpoints. That’s the conclusion of a commissioned by Accenture and Hybris Software, a commerce platform provider.