Back in 2006, when Time magazine named “You” as Person of the Year, there were mixed emotions across the board. Some thought the choice was a short-sighted gimmick which ignored other newsmakers that year while Peter Sagal from Wait, Wait…Don’t Tell Me! ventured that “if we truly controlled the media, we should have picked a much better choice for the Person of the Year issue.”
London may be gearing up to celebrate the Queen’s Diamond Jubilee but here at RichRelevance UK, we’re still riding high on the momentum from last week’s Future of Shopping event!
We are in the midst of a technological revolution affecting everything about the shopping process: the simultaneous explosion of social, mobile and local technologies. It is in these transition points where our business decisions have the most impact—where companies are made and lost.
Britain’s largest retailers to converge to share best practices in the rapidly changing omni-channel commerce sector
New Features Reinforce Wine.com’s Position as the Most Comprehensive, Tailored Wine E-commerce Site
RichRelevance, which provides personalization services to 28 retailers in the 2012 Internet Retailer Top 500 Guide, said this week that it raised $20 million in a funding round.
RichRelevance will use some of the capital to fund expansion into new markets outside of North America, says chief marketing officer Diane Kegley. The company also plans to develop more personalization and digital marketing tools, beef up its consumer data analysis efforts and also add staff
RichRelevance first expanded internationally in 2010 in the United Kingdom by signing office supply merchant Viking Direct, a segment of Office Depot and No. 60 in the 2012 Internet Retailer Top 400 Europe.
Retail Technology covers John Lewis’s partnership with RichRelevance to implement personalisation in their online e-commerce strategy.
The retailer is using RichRelevance’s personalisation engine to dynamically analyse shopping behavior alongside data on relationships between products and product categories to offer every johnlewis.com customer a personalised experience.
Econsultancy Digital Marketers United blogs on John Lewis’ holiday sales success using RichRelevance personalization technology.
John Lewis says the new personalised recommendation tool on its website was a key factor in driving a 27.9% increase in sales over Christmas.
The tool, created by RichRelevance, provides customers with recommendations on fashion items by analysing shopping behaviour alongside the relationships between products and product categories.
John Lewis head of online delivery and customer experience Sean O’Connor said the tool helped increase sales in the five weeks to December 31 2011 beyond the usual spike expected during the Christmas period, and in comparison to the previous year.
When any shopper comes to our website, we want to provide them with the same personalised customer service we would if they visited us in one of our shops.”
He said that the recommendation and email personalisation platform delivered tangible results by offering customers relevant products.
Product recommendation works particularly well in the fashion category as it recognises shopper behaviour, patterns and recommends items of interest not only by product type, but by brand as well.
The tool is not integrated into social media so recommendations do not take into account what the customer’s friends have bought or viewed – something John Lewis should possibly consider enabling as it has almost 317,000 Facebook fans.