The retail battle is heating up—with different players in different power positions than anyone ever expected.
All of Wall Street – along with the rest of the world – closely followed Alibaba’s IPO. The company now powers 80% of all online commerce in the world’s second largest economy – and no one is watching more closely than Jeff Bezos.
Please join RichRelevance on October 29 for a live webinar on personalization for today’s omnichannel consumer. Customers expect a seamless experience across all available channels, and this webinar will help you connect the dots between mobile, tablet, online and in-store touchpoints.
Le retour aux fondamentaux du commerce, ou la chute attendue des frontières entre e-commerçants et retailers
Si, il y a peu, les données de personnalisation client en e-commerce consistaient en un simple questionnaire de renseignements, elles se sont aujourd’hui considérablement enrichies et débordent désormais très largement des champs du formulaire. Sur les mobiles, sur les réseaux sociaux ou bien sur les objets connectés qu’il est désormais possible de porter en permanence sur soi. Des données qui permettent de proposer, à la bonne personne et au bon moment, le produit ou le service adéquat, quasiment en temps réel. Des données qui, contre toute attente, entraînent la fusion progressive entre des e-commerçants devenus ex-pure-players, et des retailers qui proposent d’acheter sur Internet.
From this weekend Royal Mail will trail a Sunday delivery service, as well as opening 100 of its collection offices, starting within the M25 motorway.
The pilot scheme will see offices open from 12pm to 4pm, with the postal firm aiming to make it easier for shoppers who are not at home through the week to collect their online purchases.
Forget showrooming, a new report suggests that consumers are more into webrooming – that is, researching products online or on mobile before purchasing in-store. L2’s Intelligence Report: Omnichannel, created in partnership with RichRelevance, examines the efforts of 100 retailers to drive customers from clicks to bricks and back again.
A new report on omnichannel commerce shows that UK retailers are lagging behind their American counterparts in digital and in-store offerings, despite serving the world’s most mature ecommerce market. But even the US still hasn’t worked out the conundrum of linking up stock data.
The research, launched last week by digital think tank L2 and online personalisation company RichRelevance, puts UK high street stalwarts such as Tesco, Sainsbury’s, Selfridges and Marks & Spencer in the laggards’ camp, judged by the lack of ship-from-store services or visible cross-channel inventory.
UK retailers are lagging behind their US counterparts when it comes to omnichannel retail, with their “narrow” focus on click and collect holding back ecommerce growth, according to a new report.