Foust uses the Relevance Cloud™ personalization platform to drive a unified marketing engagement, contributing to triple-digit sales growth numbers for YogaOutlet.com
Barneys New York uses the Relevance Cloud™ personalization platform to digitally enhance in-store service and engagement through customer-centric personalization
Comprehensive product intelligence enhances cross-sell and upsell with personalized merchandising strategies based on product attributes and compatibility
According to new study, the Relevance Cloud increases customer engagement & drives higher sales with omnichannel personalization
Today, we are thrilled to announce that RichRelevance Engage, the dynamic content personalization solution, is now out of beta and available to all our customers. Engage enables the delivery of content and campaigns in real time based on individual shopper behavior and shopping history across online, mobile and email channels.
…and it is your customer data.
Nine out of ten purchases still take place in the store. That means that with each swipe of the credit card, customers send a strong signal of preference by means purchase. But today this signal is lost into one of these: DMP, CRM, or another three-letter acronym for your data sinks.
L’Oréal-owned Lancôme has partnered with omnichannel personalisation company RichRelevance to deliver what is being called ‘a breakthrough in online beauty’.
The technology involves Lancôme’s website and facilitates a hyper-personalised retail experience. When a consumer selects a product on Lancôme’s website, they will immediately see that product applied on a model with a similar skin tone to their own.
Lancôme, the world’s largest beauty brand, has partnered with RichRelevance, the global leader in omni-channel personalisation, to deliver a breakthrough in online beauty – a complete, personalised look curated for each shopper based on her individual preferences and Lancôme’s unique expertise.
“Lancôme is committed to constant innovation to exceed our customers’ desires,” said Alessio Rossi, VP, interactive and e-business marketing at Lancôme USA. “RichRelevance allows us to instantly combine consumer signals with expert advice on what is most flattering to individual skin tones – and show a complete, personalised look. The result is that we can now offer the same level of outstanding service and expertise online that we provide shoppers at the counter, and support a seamless customer experience at every Lancôme touchpoint.”