In a recent Gartner report, we learned that 89 per cent of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the battleground where retailers vie for our attention and wallets. Shoppers are more promiscuous than ever before. They can easily switch between retailers in a heartbeat – depending on pricing and new product launches. Customers are more discerning and they now have much higher expectations. As a result, retailers find themselves in a race to provide an increasingly smooth, engaging and personalised shopping experience.
La marque de cosmétique a fait appel aux solutions de ReachRelevance pour personnaliser l’expérience client sur son site en fonction du teint de ses clientes ainsi que de leurs préférences et des assortiments réalisés par des experts.
Lancôme propose ainsi sur son site, un look complet, personnalisé sur mesure à chaque cliente en fonction de ses préférences personnelles.
Lancôme personnalise l’expérience de ses clientes sur son site en fonction de leur teint et de leurs préférences.
Lancôme s’est associé à RichRelevance, spécialiste de la personnalisation omnicanal, pour sa cosmétique en ligne. Les clientes peuvent choisir un look complet et sur mesure. Lorsqu’une cliente choisit un produit sur le site Internet de Lancôme, elle le voit immédiatement porté par un mannequin qui présente le même teint qu’elle. Lorsque la cliente ajoute le produit à son panier, elle voit le mannequin porter un maquillage raffiné, personnalisé à partir des recommandations expertes de la marque et adapté à ses goûts.
L’Oréal-owned Lancôme has partnered with omnichannel personalisation company RichRelevance to deliver what is being called ‘a breakthrough in online beauty’.
The technology involves Lancôme’s website and facilitates a hyper-personalised retail experience. When a consumer selects a product on Lancôme’s website, they will immediately see that product applied on a model with a similar skin tone to their own.
Lancôme, the world’s largest beauty brand, has partnered with RichRelevance, the global leader in omni-channel personalisation, to deliver a breakthrough in online beauty – a complete, personalised look curated for each shopper based on her individual preferences and Lancôme’s unique expertise.
“Lancôme is committed to constant innovation to exceed our customers’ desires,” said Alessio Rossi, VP, interactive and e-business marketing at Lancôme USA. “RichRelevance allows us to instantly combine consumer signals with expert advice on what is most flattering to individual skin tones – and show a complete, personalised look. The result is that we can now offer the same level of outstanding service and expertise online that we provide shoppers at the counter, and support a seamless customer experience at every Lancôme touchpoint.”
Beauty brand Lancôme has partnered with RichRelevance, an omnichannel personalisation specialist, to deliver a breakthrough in online beauty – a complete, personalised look tailored to each shopper based on their individual preferences and Lancôme’s expertise.
“Lancôme is committed to constant innovation to exceed our customers’ desires,” said Alessio Rossi, VP, Interactive and E-Business Marketing at Lancôme USA.
New York – For the upscale, 33-store Barneys New York, customer experience is everything. Affluent shoppers buying high-priced merchandise have certain expectations beyond the availability of quality items, regardless of channel they choose.
“We want every customer to have an online experience personalized to their taste profile, preference and geography, just as we would do in our flagship stores,” Matthew Woolsey, executive VP of Barneys digital, told Chain Store Age.