Fashion brand Monsoon is blending in-store and online customer data to deliver personalised offers via email, a technique it claims makes it the first high street retailer to push “omnichannel personalisation’ through the channel.
The company hopes to foster a single view of Monsoon Accessorize customers by raising the likelihood of product recommendations being purchased.
Monsoon Accessorize has become the first UK high street retailer to use multichannel data sources from both its in-store and online customers to deliver unique personalised offers via email receipts.
The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer, according to eReceipts – the world’s leading digital receipts provider.
Monsoon Accessorize Becomes First UK High Street Retailer to use Multichannel Data To Enhance Customer Offers
Monsoon Accessorize has become the first UK high street retailer to use multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer.
Monsoon Accessorize is using multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer. Establishing itself as the leader in offline personalisation, Monsoon Accessorize is providing highly targeted product recommendations and offers via emailed receipts across its 321 UK stores.
Monsoon Accessorize has begun to use multichannel data sources from online and bricks-and-mortar shoppers to create personalized offers for email receipts – and is the first UK high street store to do so. The digital receipts provider eReceipts has deemed the service the most up-to-date of any current multichannel store. Customers are now given targeted product recommendations completely catered to them, the information for which is drawn from emailed receipts of past purchases.
Monsoon Accessorize is using data from in-store and online transactions to send customers more targeted emails.
RichRelevance ist mit personalisierten Produktempfehlungen für Webshops groß geworden, von denen auch die Kunden profitieren. Nun will das Unternehmen auch dem Retail unter die Arme greifen.
Im Kampf der Online-Händler gegen den Retail wird oft die persönliche Kundenberatung als Trumpf der lokalen Filialen ins Feld geführt. Selbst Media Markt hat eingesehen, dass gegen Online-Größen wie Amazon im Preiskampf nicht mehr viel zu gewinnen ist – deshalb setzen viele lokale Händler auf eine verbesserte Beratung und Kundenansprache, um im Wettbewerb mit den Etailern bestehen zu können. Doch in Zeiten, in denen Etail und Retail immer mehr verschmelzen, gibt es auch für den Online-Handel Möglichkeiten, das Einkaufserlebnis mehr auf die persönlichen Kundenbedürfnisse abzustimmen.
Comment les marques peuvent-elles utiliser les techniques omnicanal et exploiter à leur avantage le showrooming et apporter de réels services aux clients ?
Réponses avec notre interviewé, Antoine Leven, responsable compté clé chez RichRelevance.