GANT Grows Online Sales by 15% with Personalization

Leading fashion brand, GANT has seen online sales improve by 15% since putting their trust in personalization.

GANT wanted to move away from a manual, time-consuming recommendations platform to improve their overall site experience as well as enhance their navigation.

As a result of embracing the RichRelevance personalization platform GANT has drastically improved their site navigation and surfaces the most relevant products to customers as they browse, reducing bounces and leading to a 15% improvement in online sales.

Head of eCommerce at GANT DACH GmbH, Werner Hammer, stated: “We have put our trust in the RichRelevance personalization platform from the outset and have seen a clear improvement in online sales. Customers are guided discreetly – depending on their preferences – to the products they are actually interested in – all automatically and without time-consuming manual maintenance.”

Read the full personalization journey for GANT here.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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