Get the Stats: Creepy vs. Cool Personalization

Personalization is certainly a trend that isn’t going anywhere any time soon. Website Magazine review a new study by RichRelevance and find there is a fine line between personalization that consumers consider “cool” and personalization that consumers consider “creepy.”

This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

Internet Retailer – Barneys designs a more personalized site search

Retail Gazette – Lancôme to deliver omnichannel personalisation

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Industry Challenges

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Verticals

Industry Challenges

Get the Stats: Creepy vs. Cool Personalization