Internet Retailing – IRX 2014 PREVIEW Jane Dixon of RichRelevance on the importance of omnichannel personalisation

Jane Dixon of RichRelevance [IRDX VRIR], which specialises in developing personalised shopping experiences across channels, will be speaking at next week’s Internet Retailing Expo 2014 (IRX 2014). We caught up with her for a preview of her presentation.

Internet Retailing: At IRX 2014, you’re going to be talking about the importance of building a strategic roadmap for crosschannel personalisation. What kind of retailers need to be thinking about this – and why is it so important?

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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