Retail Technology – Omnichannel personalisation for Galeries Lafayette

French department store delivers more targeted experience to consumers across multiple channels

French upmarket department store Galeries Lafayette has invested in technology that allows it to up-sell and cross-sell shopper-specific merchandise to increase sales and average order value (AOV).

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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