RichRelevance Appoints Jack Rotherham as Senior Vice President of Shopping Media Sales & Partnerships
Media industry leader brings 20+ years of experience at digital and traditional media organizations
San Francisco, CA – July 24, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced the appointment of Jack Rotherham as Senior Vice President of Sales for RichRelevance Advertising, which delivers Shopping Media to retailers and brands. Rotherham brings more than 20 years of media sales and strategic marketing experience from AOL/Time Warner, Metacafe, as well as traditional media outlets like Rolling Stone and Teen People, pioneering strategic selling to retail brands across video, social and entertainment. In his new role at RichRelevance, Rotherham will be responsible for leading and scaling the RichRelevance Advertising team as global retailers increasingly embrace RichRelevance to monetize their online properties with relevant brand advertising and major brands participate in this unique opportunity to connect with consumers as they begin their path to purchase on these leading retail sites.
“Jack combines strong roots in media with amazing discipline and innovation in strategic selling across retail and consumer brands,” said Andrew Zeiger, General Manager of RichRelevance Advertising. “His ability to manage, organize and scale teams will help take us to new levels as we reach this inflection point in our business requiring both new focus and expansion. It is a pleasure to welcome Jack to the RichRelevance team.”
Rotherham joins RichRelevance from WMI Digital, a leading media solutions company, where he was President and Chief Marketing Officer. While at WMI Digital, Rotherham led business and client development, building and nurturing relationships with established and emerging brands in the CPG, fashion and lifestyle categories. He also oversaw partnerships in the areas of mobile, social and video.
He previously served as Senior Vice President of Strategic Sales and Partnerships at Metacafe where he oversaw all global revenue initiatives, as well as audience development and product direction. Prior to that, he worked at AOL where he oversaw strategic planning and monetization initiatives for video, social media and high reach properties, including Advertising.com Video Network, AIM, AOL Home Pages, eMail and AOL News, among others.
He also served as Co-Founder and Chief Revenue Officer at FashionEtc.com, one of the fastest growing fashion sites on the web in 2011. Earlier in his career, Rotherham served as Publisher at Rolling Stone, Teen People and C Magazine.
“RichRelevance offers a unique value to retailers; combining innovative ad units that blend the shopping experience with powerful personalization that reaches the right consumer at the right time,” said Rotherham. “There is tremendous opportunity and potential in the company’s promise. I am very excited to join Andrew and the team as we bring further innovation to digital advertising in the emerging retail channel.”
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RichRelevance delivers over 850 million product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5.5 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows brands to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.