RichRelevance Appoints Robb Miller As Americas Sales Leader

Seasoned Marketing Technology Sales Executive Joins RichRelevance To Accelerate Americas Growth

San Francisco, CA – September 5, 2018 – RichRelevance, the global leader in Experience Personalization, today announced the appointment of Robb Miller as Senior Vice President of Americas Sales. Miller has more than 20 years of experience leading and growing global teams of enterprise sales professionals in marketing technology in both B2B and B2B2C. In his new role at RichRelevance, he is responsible for continuing to accelerate the revenue growth for the Americas as RichRelevance empowers companies around the world to personalize the customer experience across the entire lifecycle.

“Robb has a proven track record of growing and scaling successful sales organizations on the cutting edge of mobile and marketing technology across 5 startups and the IPO of a sixth,” said Carl Theobald, President and CEO of RichRelevance. “His leadership, experience and passion will be essential as we accelerate our expansion by delivering value to the world’s largest brands through the power of personalization.”

Miller joins RichRelevance from Swrve, a real-time mobile marketing automation platform is used by hundreds of enterprises, where he launched the media and entertainment vertical.  Prior to Swrve, he was the SVP of Global Sales at visual content engine Stackla where he tripled revenues in 18 months, and VP of Global Sales for Livefyre (acquired by Adobe) where he grew the business by 300% during his tenure. Miller has also held management roles at Virage (now part of HP), The FeedRoom, KickApps, and Kyte, all of which broke new ground in online video, social media and mobile content distribution.

“It’s very exciting to join RichRelevance at a time when so many companies are recognizing the shortcomings of traditional marketing approaches, and seeking ways to serve their customers as individuals not segments,” said Miller. “I look forward to working alongside RichRelevance’s phenomenal team, partners and clients to continue to innovate meaningful customer experiences across the entire customer lifecycle.”



Media Contacts

Renee Newby, BPR for RichRelevance


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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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