I’m proud to announce that RichRelevance took another leap ahead today in bringing dynamic personalization to retail, this time focusing on promotions with the introduction of RichPromo™.
Let’s cut straight to the point, even though digital ad targeting has become significantly more advanced over the past few years, brand advertisers have significantly less clarity into the tools that help them reach and communicate with their most important consumers: those who are active and in-market for their particular product or brand.
A recent article in RetailWeek here in UK, “10 Ways to Compete with Amazon” provided wonderful insights as to how retailers can best compete with the “digital Goliath” by leveraging their strengths.
Raj Rao, of 3M, a brand advertising client of ours and a true thought leader in the marketing & advertising world recently wrote an article featured on Forbes.com about his experience with Shopping Media.
Today we announced a partnership with CNET, the authority on technology and consumer-electronics products. Although most of you have probably used CNET.com for product reviews or tech news, you may not know that CNET also aggregates data on more than five million products: specs, key selling features, compatibilities, and so on.