With one of the largest direct competitors, Amazon, Book People needed a solution to wow customers through creating innovative and personalized experiences, without presenting the customer with too much choice.
Shoppers with intent to buy only find what they are looking for half the time. That’s not good enough.
Last week over 300 in-store innovators from over 150 retailers gathered in Seattle for the 2016 Future Stores Conference. Future Stores brings together retail operations, omnichannel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments.
You spend a lot of time optimizing your website to streamline the shopper’s path through the retail funnel—making sure they see value at each point along the way. Once you navigate the shopper to the right product, it’s important that you take the necessary steps to seal the deal, and get the shopper across the finish line.
Last week over 200 in-store innovators from 120 enterprise retailers, gathered at Future Stores in the Victoria Park Plaza in London. The event is a ‘one-stop-shop’ for retailers seeking practical solutions to accelerate their in-store transformation projects from concept to reality.
Can a better user experience disrupt an industry? I don’t mean digital-only experiences like Angry Birds or FarmVille, but industries with physical assets and high marginal costs like taxis and 200,000 square foot stores.
I wanted to highlight a particularly interesting case study of RichRelevance customer, PriceMinister. The second most visited ecommerce site and leading marketplace in France, PriceMinister, part of the Rakuten Group, was looking for a personalisation platform to help improve their commercial performance and give them a competitive edge.
The usage of proximity-based beacons seems to have floundered since they were introduced in 2013. After reading this very interesting article about the Regent Street App, it is obvious why.