iMediaConnection – ‘Tis the Season for Last Minute Social Recommendations

Holiday marketers, your traditional plans are already rolling out, but as we speak, 64.8% of your consumers are still turning to social media for gift ideas. So why not give your holiday marketing an extra boost? It’s never too late to partner with your consumers and inspire them to engage in some last minute social sharing.

According to Nielsen, 92% of consumers say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Here are three quick ways to encourage consumers to make last minute holiday recommendations that will help increase sales:

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