The widely-anticipated launch of mainstream virtual reality (VR) headsets has been somewhat underwhelming for many who touted it as the next revolution in technology. Many retailers and retail analysts thought it had the potential to completely change the way we shop, and tech giants like eBay, Alibaba and Google have all invested heavily in early attempts to integrate VR into the retail world.
San Francisco, CA – March 23, 2017 — RichRelevance®, the global leader in omnichannel personalization, today announced the appointment of Carl Theobald as President and Chief Executive Officer. A seasoned technology executive, Theobald brings more than 25 years of experience driving rapid growth for enterprise and cloud businesses through innovation, product vision and execution.
EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others
First, Marchex and Facebook have partnered for an omnichannel cloud platform that will give marketers better insights into customer behavior. Through the partnership the Marchex Omnichannel Analytics Cloud will integrate Facebook’s social data, to offer more robust customer profiles.
“Online advertising has long struggled to connect digital engagements with accurate attribution to offline interactions and sales. While the influence of mobile phones and reach of digital channels like Facebook is undeniable, we also know that a large portion of sales are still closed in the physical world of phone calls and stores,” said Nikhil Kolar, head of product and engineering at Marchex. “Marchex Omnichannel Analytics Cloud connects that critical moment where online influence and offline transactions meet, and in turn activates those insights inside a marketer’s dashboard-of-choice at enterprise scale.
READ MORERetailers can now provide consumers with improved personalized content, product recommendations and search results on mobile devices and online.
New York, NY – February 6, 2016 – Nielsen (NYSE: NLSN) today announced an integration with RichRelevance through the Nielsen Marketing Cloud that enables retailers to deliver highly personalized ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalized content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.
READ MORENielsen (NYSE: NLSN) today announced an integration with RichRelevance® through the Nielsen Marketing Cloud that enables retailers to deliver highly personalised ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalised content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.
READ MORENielsen (NYSE: NLSN) today announced an integration with RichRelevance® through the Nielsen Marketing Cloud that enables retailers to deliver highly personalised ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalised content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.
READ MORE