Nielsen Marketing Cloud unit has struck a deal with RichRelevance — a company offering personalized shopping data for large retail brands — to help retailer clients with deeper analytics and audience data.
RichRelevance customers can now leverage Nielsen audience data, analytics and technology for improved personalized shopper content, product recommendations and search results.
READ MORERetailers can now provide consumers with improved personalized content, product recommendations and search results on mobile devices and online
In the weeks that fly by in the lead up to Christmas, November’s final weekend has established itself as the busiest shopping period of the year. While most retailers got ready to dive into a weekend of online ‘supermarket sweep’, the team at RichRelevance geared up for a busy period making sure the retail frenzy converted into purchases and maximum revenue for brands.
READ MOREAccenture has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalisation, to strengthen the capabilities of Accenture Interactive and boost the personalisation services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.
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It’s almost the most wonderful time of the year! And we know it’s also retail’s busiest, so we’re here to help you get in the holiday spirit and also make sure you get the most magic (and ROI) out of your personalization platform.
Accenture Ventures invests in omnichannel personalization leader as customer expectations continue to grow worldwide
Consumers are less annoyed with holiday merchandise alongside Halloween goods, according to a new survey.
The Christmas creep is not your cousin Eddie in a too-tight Rudolph sweater with an eggnog mustache.
Christmas creep refers to holiday-related sales and products appearing earlier each year online and in stores. Several retailers, such as Sam’s Club, The Bon-Ton Stores Inc. (No. 169 in the Internet Retailer 2016 Top 500 Guide) and Target Corp. (No. 22), are rolling out Black Friday deals before Thanksgiving, even though Black Friday occurs on the day after Thanksgiving.
READ MORELast night RichRelevance and Shop Direct were crowned as leaders at The Retail Systems Awards at the Millennium Hotel, in Mayfair, London.