RichRelevance survey of over 1,000 UK consumers reveals Londoners are most open to digital enhancements to shopping experiences while Yorkshire most “creeped out”
London, UK, 13 July 2015— RichRelevance®, the global leader in omnichannel personalisation, today released a new UK study, “Creepy or Cool” that reveals almost three quarters (72 per cent) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping. British shoppers also welcome location-based personalisation in store, with over 6 in 10 (63 per cent) welcoming a mobile personalised map showing item locations and efficient store paths to help them navigate stores more conveniently. Furthermore, 43 per cent find in-store location deals – where their location is tracked in order to trigger personalised promotions whilst shopping – “cool”.
UK consumers welcome product personalisation in stores but reject facial recognition
RichRelevance survey of over 1,000 UK consumers reveals Londoners are most open to digital enhancements to shopping experiences while Yorkshire most “creeped out”
New research and industry best practices will be presented at invite-only Demystifying Omnichannel event series in Paris (July 9), London (July14) and New York City (July 16)
When it comes to personalizing the in-store shopping experience, what separates cool from creepy? A survey by RichRelevance of 1,000 US consumers found that many of the burgeoning trends in personalizing the omni-channel shopping experience don’t resonate with all shoppers.
On a scale of “cool” to “creepy” we found that consumers welcome retailers’ help in discovering relevant products, finding coupons and navigating the store, but draw the line at tools that identify, target and track them using demographics or facial recognition.
And the dressing room is definitely off limits. It’s the one area where personalized product information and dynamic recommendations were squarely in the creepy zone.
RichRelevance Founder Dave Selinger is featured on “The 2000s: A New Reality,” premiering Sunday, July 12, 9 PM EST on the National Geographic Channel.
Paris, France – July 2, 2015 – Ysance, the publisher of the Digital Data Factory, DMP First Party Data, has expanded its digital marketing capabilities by joining forces with RichRelevance, the world leader in omnichannel personalization. The partnership will see e-marketers and web business owners create truly cross-channel marketing strategy, based on ultra-personalized and real-time data, supported by Relevance Cloud.
Goes live within 7 weeks of project launch; immediate results include 10 -25% boost in major KPIs such as average order value and order volume
Leading German retailer partners with RichRelevance to deliver personalized product recommendations on Plus.de and GartenXXL.de