“Mobile First” is the latest catchphrase in omnichannel retail since the smartphone is most often the starting point for consumers beginning their path to purchase.
E-commerce recommendations firm RichRelevance released a new study called “Creepy or Cool”, which highlights consumer attitudes towards digital enhancements to the store shopping experience, such as facial recognition technology.
The study finds that shoppers generally think it is cool to get digital help finding relevant products and information, as well as navigating the store.
When it comes to shopping consumers want all the conveniences of technology – the ability to check store availability or grab a coupon – as long as stores don’t add on tracking features. According to new data out from RichRelevance consumers find some technology to be ‘creepy’ – and that includes stores tracking them.
Survey of over 1,000 US consumers finds that “cool” features help shoppers discover relevant products, information and get through the store; “creepy” ones identify, target and track
Source: RichRelevance
Notes: Almost three-quarters of consumers feel OK with scanning a product on their mobile device to see product reviews and recommendations, but their attitudes swing decidedly to the “creepy” side of things when it comes to personalization tactics that use facial recognition technology, according to a RichRelevance survey. Indeed, it seems that tactics that identify shoppers by name or other personally identifiable information are generally considered “creepy.”
RichRelevancehas been selected by leading costume developer, MorphCostumes, to deliver highly authentic, custom experiences to online shoppers. MorphCostumes will use RichRelevance’s solution to recommend products to shoppers based on their onsite behaviour.
Founded in 2009, MorphCostumes began life creating all-in-one spandex bodysuits called Morphsuits for fancy dress occasions. The Edinburgh-based company has expanded rapidly over the intervening period, and now offers a range of over 1000 costumes via its website. These include many well-known comic book characters and superheroes, such as characters from the Avengers and the Star Wars films, with the company having signed deals with Marvel, Disney and Power Rangers.
MorphCostumes and RichRelevance dress to impress online shoppers
Costume innovator selects RichRelevance to deliver a relevant on-site experience
Reading, UK –28 April 2015 — RichRelevance®, the global leader in omnichannel personalisation, has been selected by leading costume developer, MorphCostumes, to deliver highly authentic, custom experiences to online shoppers. MorphCostumes will use RichRelevance’s solution to recommend products to shoppers based on their onsite behaviour.
Costume innovator selects RichRelevance to deliver a relevant on-site experience