When it comes to smart use of customer data, L. L. Bean makes other retailers look like rubes.
A century ago, in Freeport, Maine, a shrewd outdoorsman named Leon Leonwood Bean decided to dox the guts out of some out-of-state hunters in hopes of taking their money. Dox, that is, in 1912 terms. In that steampunk framework, doxxing meant that Bean got his hands on a mailing list of men who held nonresident Maine hunting licenses.
The retail battle is heating up—with different players in different power positions than anyone ever expected.
All of Wall Street – along with the rest of the world – closely followed Alibaba’s IPO. The company now powers 80% of all online commerce in the world’s second largest economy – and no one is watching more closely than Jeff Bezos.
Chicago temperatures in the 70s this week be damned, it’s beginning to look a lot like Christmas.
Well, maybe not a lot, but enough. Holiday items are popping up in stores. Catalogs are showing up in the mail. The price cuts already have begun, and wise men eyeing year-end travel have looked to the skies and received signs their trips should already be booked.
Driving this Christmas creep are businesses dreaming of a bright Christmas, just like the ones they used to know. Market research shows a vast majority of us profess that it’s ho-ho-horrible to edge into Jack Frost territory before the jack-o’-lanterns have ceded the stage. Tough tinsel.
A survey of U.S. shoppers suggests 71 percent are irked when they see Christmas items for sale before Halloween.
RichRelevance, a data personalization firm, said its survey of 1,000 shoppers this month found 71 percent of those polled reported feeling “annoyed” or “very annoyed” when they see Christmas items in stores prior to Halloween.
Sick of retailers telling you to deck the halls before you go trick or treating?
You’re not alone.
According to a new study by big data personalization firm RichRelevance, 71 percent of Americans said they’re either “annoyed” or “very annoyed” when they see holiday items in stores before Halloween. But there’s one group that’s more accepting of the forward shift: millennials.
Netwave, un société spécialisée dans le web boosting des sites e-commerce, vient de boucler 900 000 euros auprès de ses investisseurs historiques, qui restent aujourd’hui anonymes. Les 11 investisseurs sont des business angels, qui ont investi des tickets de 80 000 euros en moyenne.
Cette nouvelle levée fonds porte à plus de 3 700.00€ le montant des fonds levés en moins d’un an.
My experience with one of the world’s most prolific technology trailblazers changed me forever.
When I worked at Amazon, CEO Jeff Bezos himself tasked me with digging into Amazon’s data to unearth new ways to grow the business.
RichRelevance va accompagner le groupe Rakuten pendant un an afin de permettre à PriceMinister.com d’exploiter pleinement les capacités de la solution RichRecs, mise en place il y a plus de 2 ans.
Grâce à RichRecs (une solution Big Data appliquée aux besoins des sites marchands), PriceMinister.com propose des recommandations produits aux acheteurs durant leur visite sur le site, mais aussi sur les apps mobiles et dans les e-mail. Ces recommandations sont personnalisées en temps réel et reposent sur les habitudes de navigation et d’achat de chaque client.