Selinger joins Square Inc.’s Gokul Rajaram in conversation on how emerging technologies and consumer habits are shaping the grocery industry at the California Game Changers Conference
Invitation-only salon explores how brands and retailers can use Big Data to personalize multiple channels, persuade advocates and drive participation to scale the conversation
The oldest and largest marketing data aggregator, Acxiom, recently opened up its database to let individuals see and edit the data that the company has collected about them. Data scientists and marketers have been viewing the data and, often, chuckling at its inaccuracy.
Home improvement retailer leverages data-driven personalization to deliver recommendations based on consumer behavior, likes and profile data
Internet Retailer Ranks RichRelevance #1 for Personalization
By Diane Kegley, CMO, RichRelevance
When I started my tech career 20 years ago, I was repeatedly warned that I was entering a ‘man’s world’. I have, however, always firmly believed that a successful career in technology is due to talent, regardless of gender.
My first introduction to the technology industry was at enterprise software firm Sybase. Here, I had to convince them that a new attitude and fresh approach could bring dividends to the technical arena, and then all I had to do was prove it! On my very first business trip, I studied all the technical manuals I could find, because I wanted to understand the software from the inside out. If I could understand the market and the customer’s mindset, I could market the product much more effectively.
It’s not just pure-plays leading the way in ecommerce evolution, bricks-and-mortar retailers are fast becoming bonafide etail experts. Matthew Valentine outlines the key trends emerging.
The ecommerce channel continues to evolve as shoppers’ use of technology develops. Here we outline five of the
key trends retailers need to know about now.
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Following its spring acquisition of recommendations engine Avail, ecommerce personalization and shopping media company RichRelevance has acquired the assets of data analytics startup Precog, for an undisclosed sum.
Founded by former Amazon exec David Selinger in 2006, San Francisco-based RichRelevance currently has close to 200 customers including Walmart, Target and Marks & Spencer. Precog CEO John De Goes, along with members of that company’s senior engineering team, have joined RichRelevance.
Darren Vengroff, chief scientist & VP of product at RichRelevance, also a former Amazon engineer, spoke to AdExchanger about the acquisition.
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