RichRelevance, a company that powers personalized shopping experiences for online retailers, acquired Precog, an analytics technology startup (formerly known as ReportGrid). Financial terms of the deal were not disclosed.
Backed with $50 million in venture funding, RichRelevance aims to take consumer shopping data and help retailers leverage this information into a more personalized experience. As e-commerce continues to grow, and big data strategies enter the market, more retailers are providing customized online shopping for consumers to drive sales. In aggregate, RichRelevance’s clients represent more than 30 percent of online retail and include Target, Walmart, Sears, Overstock, The Disney Store and others.
Click to read full article.
Precog deal brings team of top engineers with deep pedigree in open source technology and analytics to company
Competitor or partner?
That’s the question brands face in dealing with the behemoth of Amazon, whose vast operations compete with fashion brands and department stores in e-commerce. But these same brands and stores also are paying Amazon to advertise on its pages, which represent prime real estate in the ever-competitive e-commerce world.
In other words, Amazon is not only taking on retailers — it’s also battling Google.
Click to read full article.
Accomplished financial executive brings 20 years of experience with high-growth technology companies
Pre-built integration makes it faster and easier for Demandware clients to deploy personalized product recommendations and personalization functionality
Does elegant code have a gender? Are mega data-sets XX or XY? Of course not. Maths is pure abstraction, and engineering skills can be learned… so why aren’t more women and girls getting into tech?
The issue of gender diversity is rightly front-and-centre, not least because of the efforts of leading executives including Facebook’s Sheryl Sandberg. With Sandberg’s Lean In as a backdrop, here’s how one Silicon Valley shop–RichRelevance, where I’m chief marketing officer–meets the challenge of gender parity. Our executives are committed to the conversation–but, like many tech companies, we have a way to go. Our company’s leadership is 20 per cent female and our total employee statistics skew more male than female (79 women, 170 men). We plan to double in size this year and we want to attract the best and brightest irrespective of gender, but right now, male applicants far outnumber female applicants, leading me to ask the obvious question, how do we attract more women?
Click here to read full article.
Machine Learning as Management Strategy
Innovators like Google and Amazon have been data-centric since their inception, with a repeatable formula that drives business value through exploration, innovation, disruption, and agility. Rather than decision-making by HIPPO (the Highest Paid Person’s Opinion), ideas are tested and judged on efficacy — and everyone is encouraged to test early and often. This focus on metrics enables meritocracy: a virtuous circle that empowers continual innovation throughout the organization.
Click here to read full article.
Company to present session on Apache HBase design and architecture to handle nearly 1 billion real-time events a day