New Zealand businesses feeling daunted by emerging technologies need look no further than the example of local “powerhouse” TradeMe, says a world-renowned expert in e-commerce.
David Selinger, chief executive and co-founder of US company RichRelevance, said businesses worldwide were being confronted by technological advances like big data, analytics, social media, and the cloud.
Business leaders needed to ditch old models and embrace technology as a core part of their strategy, rather than as something confined exclusively to the IT department, he said.
TradeMe was a perfect example of a local company which had profited from adopting a data-oriented mindset, Selinger said…
April 5 2013
What do I need to consider when using customers’ data?
It is important to remember that while privacy laws may change, the privacy debate is not new.
Darren Vengroff, chief scientist at data analytics company RichRelevance, says those retailers with the best customer service have always known the most about their shoppers – not just about their tastes, but about their lives.
“They use that information to offer the most personal service possible,” he says. He adds more retailers now have the opportunity to do that. “A hundred years ago, very few people could afford this level of service but today, because much of the process can be automated at modest cost, more retailers than ever can benefit from personalisation.”
SALT LAKE CITY, March 20, 2013 /PRNewswire/ — Overstock.com, Inc. (NASDAQ: OSTK) has renewed its longstanding relationship with RichRelevance, a leader in dynamic personalization for commerce. RichRelevance’s enhanced personalization capabilities and product recommendation innovations help Overstock.com provide a superior shopping experience that adjusts in real time as customers shop and explore. As a result, Overstock.com customers make informed purchasing decisions quickly and conveniently…
Innovative offering extends the enRICH™ platform to deliver the right content to consumers at the right place and time
The passing of Jody Sherman stirred something deep within my soul. Jody was a friend, but not a close friend. Definitely not close enough to explain the degree to which I felt saddened. I still do not know Jody’s situation sufficiently to draw any conclusions or even analogies, but I have spent the past weeks reflecting on my own dark nights as a startup founder, and want to issue a call to arms to the entire startup community to recognize this challenge, its pervasiveness, and the opportunity it presents before us…
“Darren Vengroff, Chief Scientist at retail personalisation specialist RichRelevance, says BI and analytics will not just be more important, it will be essential to running a successful organisation. “As more data becomes available and the cost of deriving insight from the data continues to drop, organisations that don’t use it will simply not be able to compete,” he says.”
Amazon.com pioneered the you-bought-this, you-might-like-that and the people-who-bought-X-also-bought-Y online sales approach. Now the key people behind Amazon’s technology, who founded software-as-a-service personalization engine RichRelevance five years ago, are driving more than a billion product recommendations each and every day for six of the top ten U.S online retailers…
Global technology veteran brings more than 25 years of strategic and technical leadership in data, cloud, mobile, social and enterprise technologies – and a proven track record in driving rapid international growth