After a tough day at work as a publicist in Minneapolis, Becca Bijoch would often indulge in a little retail therapy. She usually headed out to the stores as she did not care much for online shopping.
That changed last year when the 26-year-old joined Pinterest, a photo-sharing website that allows users to “pin” images to online bulletin boards based on their interests and to follow others. Bijoch says she has found all sorts of things that she bought after seeing them on Pinterest, from great kitchen tools on CrateandBarrel.com to clothes at Asos.com.
“I’m probably spending more now. I’m on the couch at night, after having two glasses of wine,” Bijoch says, but she has no regrets. “I tell everyone that Pinterest has changed my life…”
Responsive design is one of those words that’s thrown around a lot and hyped up as the design solution for the multi-screen world. The latest brand to try out responsive design is L’Oreal Paris.
In an effort to serve users across any devices they use, L’Oreal Paris used responsive design for its new LOrealParisUSA.com site. The site is also designed to deliver personalized, cross-device experiences based on users’ preferences and behavioral data. According to L’Oreal Paris, the idea is that the experience will adapt to users’ needs based on how, when and why they’re accessing the site…
French Press release follows.
Whether a product sells online or not, its presence there can give a huge boost to overall sales. But how do you know which tactics work best? RichRelevance provides some insights into gauging effectiveness.
RichRelevance CMO Diane Kegley and Sr. Market Analyst Sean Pfister shared how brands can measure and influence awareness online at the recent iMedia Brand Summit.
Wine.com, Laser Design, and HomeAway are using data to target their customers with relevant messages and to personalize their experiences.
By Cynthia Clark | Published 01/28/2013 in 1to1 Magazine
Customers are not shy about telling the brands they do business with what they want from their customer experience. And high up on customers’ wish lists are requests for targeted messages and a personalized service that is tailored to their exact needs…
Study reveals that share of mobile sales on iOS devices dropped 12% in year-over-year comparisons, giving way to the Android platform.
Reading, UK – 21 January 2013 – Once again, mobile commerce has showed itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights™ study released today (infographic available at https://richrelevance.com//insights/shopping-insights/infographic-boxing-day-2012/), RichRelevance, the leading provider of personalisation for online retailers, reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device. The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011.
iOS accounts for 85 per cent of purchases in December.
Throughout December, online retail personalisation provider RichRelevance analysed more than 322m visits to retail websites including John Lewis, Marks & Spencer, and more.
Visits from mobile were at at 19 per cent on December 1st, peaking at 28 per cent on Christmas Day, while 25 per cent of visits came from mobile devices on Boxing Day, presumably as shoppers sought out sales bargains.