Once again, mobile commerce has shown itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights study released this week, RichRelevance, a leading provider of personalisation for online retailers, has reported that mobile was a predominant driver of online shopping in December, with more than one in four shopping sessions taking place on a mobile device.
The report also found that Apple iOS devices accounted for 85% of mobile purchases in December 2012—a measurable decline when compared to the same period in 2011…
A decade after the rise of e-commerce, today’s mobile technologies and social media applications have contributed to a convergence of consumer demand and technology. Consumers now expect constant connectivity and interactivity from retail brands, with emerging technologies making transactions easier, says Darren Vengroff.
Study reveals that share of mobile sales on iOS devices dropped 12% in year-over-year comparisons, giving way to the Android platform.
Big Data is the business challenge of the 21st century, and 2012 was the year that the Big Data revolution rocked the C-suite. After Nate Silver’s massive coup predicting the outcome of every state in the November election, even laypeople no longer doubt that data-driven decisions and real-time information – implemented at lightning speed – can lead to huge wins…
RichRelevance CEO Dave Selinger shares four best practices for businesses to conquer Big Data in Forbes.
Independent survey recognizes RichRelevance alongside Adobe, Oracle, Google, and GSI as one of most influential e-commerce vendors based on market reach
RichRelevance CEO, David Selinger, offers advice on how companies can use data to increase customer spending and improve retention rates.
Click here to read full article: http://ow.ly/geuQR
From dedicated mobile apps to their own social networks, today’s consumers have no shortage of information resources. However, that doesn’t mean they’re giving up on search.
RichRelevance Holiday Shopping Insights study reveals consumers favor search for holiday shopping.
Click here for full article.
Rich Relevance’s chief marketing officer Diane Kegley tells FORBES, “We believe that social is going to have an increasing impact in 2013. We feel that the role of social media is to generate awareness, not direct sales. While traffic referred from social networks is low – less than .5% according to our data – it has grown 30% year-over-year.”
Kegley notes that retailers are getting smarter about how to use the social channels to generate customer “delight.” She points out how Target recently awarded gift cards to a number of customers who were tweeting about them over the Thanksgiving holiday weekend. “Social media is one element in [retailers’] arsenal of developing brand awareness across multiple channels. All of these elements, including social media, shape or form the way that a consumer hears about a brand or offering. This contributes not only to awareness, but actual product decisions.”
Click here for full article.