Consumers on average spent less online per order in August compared with the same month a year ago, though conversion rates remained virtually unchanged, according to data released today by RichRelevance.
Facebook shopping is growing, but it still represents less than one percent of online retail.
That comes from a new report by personalized shopping vendor RichRelevance. The company mined on data from more than 200 million shopping sessions in August, which resulted in over four million orders that totaled more than $500 million.
E-commerce provider RichRelevance has released its new Online Consumer Report derived from analysis of customer viewing and shopping behavior on major U.S. online retail sites. The new study drills into more than 200 million shopping sessions to uncover how Americans are browsing and shopping online – and how their behavior varies depending on whether they are coming to a site from a bookmark, search engine or social network.
Americans are starting holiday shopping earlier than ever, but spending less on each online purchase than last year.
By Darren Vengroff, Chief Scientist and VP of Product, RichRelevance
1 Aug 2011: When done strategically, personalisation has been proven to considerably improve the bottom line. In addition to providing a unique and relevant experience for every customer, a comprehensive personalisation solution can also generate millions of pounds in attributable sales. As one of the key touchpoints in the customer lifecycle, email marketing is an important element of any ecommerce personalisation strategy.
TV-shopping business Ideal Shopping Direct says it recorded £1.1 million in attributable sales in the first month of implementing personalisation technology from RichRelevance on its website. It also saw an 18 percent increase in average order value for orders containing a recommended item. The partnership with RichRelevance is part of Ideal’s strategy to grow its product catalogue from 10,000 to 30,000 SKUs over time. It will use RichRelevance to dynamically merchandise products across all customer touchpoints, including email, online marketing campaigns and the contact centre.
Retailer experiences £1.1m in attributable sales and 18% increase in average order value.
RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers, today announced a partnership with Ideal Shopping to deliver personalised shopping experiences for customers on theIdeal World and Create and Craft websites. As a TV shopping company, Ideal Shopping customers typically come to the websites with the intention to purchase. With conversion rates already hitting Ideal Shopping’s high benchmarks, the company tasked RichRelevance with the challenge of increasing the average spend per customer through the introduction of relevant cross-sell, up-sell and personalised shopping strategies. Following a rapid four-week implementation, Ideal Shopping has experienced an increase in average order value of 18% for orders containing a recommended item, resulting in £1.1m of sales attributed to RichRelevance onsite placements.
Retailer Experiences £1.1m in Attributable Sales and 18% Increase in Average Order Value for Orders Containing a Recommended Item within First Month of Implementation