RichRelevance, a provider of dynamic e-commerce personalisation for the world’s largest retailers, has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites.
Shoppers on these sites are now offered a variety of recommendation types based on shopping behaviour, which adjust in real time to highlight the most relevant products. Dixons expects to increase online revenue by improving conversion rates and strengthening customer relationships through the integration of RichRelevance’s technology.
Read more at Retail Technology
RichRelevance has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites. Shoppers can now enjoy an enhanced shopping experience with personalised product recommendations as they browse through Dixons sites.
Leading Electronics Retailer Launches Personalised Product Recommendations Across its E-Commerce Sites
By Darren Vengroff
Among the barrage of marketing emails consumers receive today, you can be sure that those with generic content are most quickly diverted to the trash. As one of the key touchpoints in the customer lifecycle–website, bricks-and-mortar store, call centre, catalogue, being a few others–email marketing is an important element of any ecommerce personalisation strategy. Personalising your email campaigns will enable you to provide relevant, timely and meaningful content that fosters trust while promoting customer engagement and loyalty. Here are a few tips to keep in mind when embarking on a personalisation strategy for your email marketing programme:
Ann Summers is making visits to its website personal, thanks to the use of recommendations technology.
Shoppers on the sex toys and lingerie website will see personalised recommendations that are uniquely relevant to them, thanks to the use of RichRelevance’s enRich Personalisation Engine.
Ann Summers says it will use data gathered from its ecommerce shop to create more cross-category promotions in its stores, similar to Marks & Spencer’s Marketing Week Engage Award-winning Dine In For £10 offer.
Personalised Product Recommendations Provide a More Pleasurable Online Shopping Experience for Ann Summers Customers
Technology researchers are being offered a $1m prize to solve a complex condundrum faced by retailers – how to choose the best online product recommendations to show shoppers.