Darren Vengroff to detail RichRelevance’s new open-source project designed to spur innovation in retail personalization through the cloud
Industry leaders single out RichRelevance’s Shopping Media as the most promising technology to emerge for brand advertisers this year
David Selinger, an expert in the field of e-commerce data analytics and personalisation explains why retailers without a personalisation strategy are leaving money on the proverbial table.
Shopping Media selected as one of the most promising emerging technologies for brand advertisers
Once shunned by online retailers, ads by big brands are starting to appear on retailers’ web pages. And the ads are personalized to shoppers.
by Jake Bailey, Chief Evangelist, RichRelevance
A tremendous shift is taking place in online advertising right now. Google is pushing its display capabilities
to new levels, Project Devil at AOL
LivingSocial, the daily-deal site and Groupon competitor, has started a pilot program that lets customers use their smartphone’s location-sensing abilities to find deals around them.
The service, called LivingSocial Instant, launched today and is initially available only in some neighborhoods of the company’s home base of Washington, D.C. Customers who update LivingSocial’s iPhone or Android app today will see a new category called Instant Deals.
By Jake Bailey, RichRelevance
As online retailers, we’re all too familiar with the reality that conversion rates have remained stagnant at two to three percent throughout the first decade of e-commerce history.
Yet thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.