When it comes to collaboration between retailers and brands, uneasy tension has been the status quo. For example, the fight for shelf space between retailer’s private-label brands and CPG branded products brings out such thoughts as “co-opetition.”
With every new year comes an awareness that the next 365 days offer us a big wide empty canvas. We welcome it with open arms because it gives each of us a chance at rebirth, to bury the mistakes and foibles of the past year, exchanging them for unbridled potential in the new.
Today we launched enRICH for Brands, a new brand-advertising vehicle that enables dynamically personalized ad placements on major retail sites—real estate that is garnering the term “Shopping Media.”
Though I don’t work at Amazon anymore, I am still a big fan of their business and all of their products. As a proud Amazon Prime member, if I need a single 99 cent black pen tomorrow, I can get it via next day air! This Black Friday weekend, I thought I’d reconnect with my former ‘Zon Komrades by snooping on their website (also known as shopping).
I’ve had the immense privilege and pleasure of spending a good part of my year with the one and only Paco Underhill, as we met with hundreds of merchants and brands nationwide to share perspectives on the challenges and opportunities with cross-channel retailing.
Greetings from across the pond! I’ve just spent the past week in London, where I had the opportunity to meet with a host of retailers — both pure play and multi-channel—to discuss a crucial issue: managing the expectations of today’s empowered consumer.
Last weekend, I had the great opportunity to attend and speak at the DDi (Display and Design ideas) forum in Sonoma, and it was a great eye opener.