The retailing community and the vendors that provide supporting roles, like RichRelevance, have spent the better part of this year gearing up for the make-or-break 24-hour marathon: Black Friday.
When we launched RichRelevance, we chose the tagline “next generation personalized recommendations” because the status quo solutions – all first generation products – were not delivering on the promise of a faster, easier, and more enjoyable shopping experience.
In response to richrelevance receiving the “2009 Best Place to Work” in the SF Bay Area recognition, one of my advisors reached out to me and asked a pertinent question: what are you doing to preserve your culture?
Last quarter, we launched MyRecs a “zero-integration” product building on the data and integration of our RichRecs and RichMail products. The results are exciting thus far and are only getting better.
Retailing Today just published an article I wrote. In summary, I address how second-generation product recommendations compare to the first-generation in terms of performance, multichannel potential, and personalization quality. The full article is available here. Hope you find helpful!
I am just coming home from a fun and interesting time @ E-Tail 2009. I got to see many of our friends and partners, from the folks at PayPal and Akamai who throw a heck of a party to those folks at Responsys who definitely know how to spice up a lunch with a little “game show”.
“There is only one thing more painful than learning from experience and that is not learning from experience.” – Archibald MacLeish
Richard MacManus published a post on ReadWriteWeb on Monday (which was re-published in the NYTimes) titled “A Guide to Recommender Systems;” this post is a reply.