A big benefit of {rr}’s downtown SF location is the variety of companies and personalities that you can connect with throughout the day. One of the rituals I enjoy daily is the elevator ride in our building because you never know who you’ll bump into.
It’s a topic that is on the forefront of every one of our agendas: mastering the art of cross-channel optimization. Whether you are a big box retailer or a specialty chain, we are all confronted with the same core issues of delivering seamless customer experiences across our channels of business.
RichReaders,
Today, we’re starting a less-businessy side of the {rr} blog. Some of my friends and mentors are able to blend the blogs of business and personal together (e.g., Glenn Kelman over at Redfin!)–it seems silly that {rr} as the leading personalization company isn’t already making its blog a little more personal.
As an entrepreneur, I interact with many different branches of business at our various partners, customers and vendors: from sales and marketing, to engineering, to IT and corporate development. While I’ve spent the least amount of time interacting with Corp Dev, I’ve nonetheless maintained a highly ambivalent view of them—until very recently.
The naming of Amazon.com as the top-performing brand in the US by market research firm Millward Brown is truly a watershed moment for e-commerce players who have neither the long standing history nor seeming reach of many traditional multi-channel retailers.
Welcome to a new era of retail where the shopper is in charge. With competitors literally a click away, total transparency in the purchase experience and the ability to instantly price check from a mobile, today’s consumer is fully in command of the shopping experience. With this in mind, RichRelevance has launched a new campaign: Respect the Shopper.
As we welcome 2010 I ask what will be the next step in the ongoing evolution of the online shopping experience—as it advances beyond a transaction-only focused environment to a rich experience that provokes product discovery and engagement.
Google’s quiet rollout of new personalization features