Holiday marketers, your traditional plans are already rolling out, but as we speak, 64.8% of your consumers are still turning to social media for gift ideas. So why not give your holiday marketing an extra boost? It’s never too late to partner with your consumers and inspire them to engage in some last minute social sharing.
According to Nielsen, 92% of consumers say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Here are three quick ways to encourage consumers to make last minute holiday recommendations that will help increase sales:
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According to the Social Media Shopping Infographic, from a new study by RichRelevance, the data from nearly seven hundred million online shopping sessions show how social channels are impacting ecommerce and how they stack up against each other in the lead up to the 2013 Holiday Shopping Season.
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Which social media channels are driving traffic and conversions for retail websites?
In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.
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Retailers are pinning some of their Christmas hopes on Pinterest, the digital media site. If Facebook is about friends and Twitter is about interests, then Pinterest is about things – and that is a welcome discovery for stores looking for ways to fuse social media and ecommerce.
A loosely organised digital pinboard, Pinterest lets users post images of products they like, compile wish lists and browse the choices of others. Recent hits include a Gap striped hoodie, Tory Burch boots and a do-it-yourself picture frame made from Popsicle sticks.
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Data from nearly seven hundred million shopping sessions reveals which networks are driving more sessions, conversion, sales and average order value
Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterestcontinues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
RichRelevance analyzed more than 700 million online shopping sessions between Jan. 1 and Sept. 30 and found that:
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Facebook referral traffic grew 58.81 percent this year, and according to a new infographic, it drives 3x more social shopping sessions than the next closest social network.
RichRelevance, a company helping retailers with personalized shopping experiences, analyzed over 689 million online shopping sessions from January 1 to September 30.
Here were the findings:
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