Malcolm Gladwell a récemment vulgarisé le terme « outlier » (valeur aberrante) en l’utilisant pour désigner des personnes performantes. Toutefois, dans le contexte des données, les valeurs aberrantes sont des points de données très éloignés d’autres points de données, c’est-à-dire atypiques… Read more
Department store chain Barneys New York is making it easier for consumers to find what they are looking for with a more personalized search tool.
Barneys’ new search pulls in consumer data to provide targeted suggestions and more relevant results.
“Relevance in Store provides retailers with a plan and a tool kit for creating the best possible experience for customers in the store,” Nicklas Larsson, EMEA Managing Director for RichRelevance told Evigo. “We see Relevance in Store as benefiting retailers by building a bridge between e-commerce and in-store commerce. It helps them to build a well-rounded and integrated strategy that delivers high sales across the board.”
Relevance in Store is a data-driven retail experience introduced by RichRelevance and it is taking omni-channel to a whole new level by changing the face of in-store shopping. The company is already a global leader in omnichannel personalization and its new strategic initiative will help improve stores’ product discovery and drive its sales.
Relevance combines with highly visual merchandising to deliver more accurate product recommendations for shoppers
The upscale chain strives to make it easier for online shoppers to find products and see recommendations.
Online customers of Barneys New York Inc. face challenges that might seem alien to shoppers who tend to buy from less luxurious retailers such as Amazon.com Inc. and Wal-Mart Stores Inc.
Nach einer Umfrage befassen sich 71 Prozent der in Deutschland Befragten mit den Produkten, die ihnen empfohlen werden. Das gilt beim Kauf und bei der Recherche, wie eine Studie von IDC und Richrelevance herausgefunden hat. Der aus den Ergebnissen abgeleitete Ratschlag plädiert für den Omni-Channel-Commerce: Will ein Einzelhändler seinen Onlineshop auf Erfolgskurs bringen, muss er ihn personalisieren.
RichRelevance, which specializes in “omnichannel personalization” has launched Relevance in Store, which it describes as “the next era of data-driven retail”. It’s a strategic initiative that gives retailers a blueprint and tool kit for optimising the in-store experience to drive product discovery, consideration and sales.
New strategic initiative provides world-class technology, consulting services and a full-scale test lab to empower retailers to quickly & easily build custom applications that support and inspire shoppers in the store