RichRelevance’s Chief Scientist Darren Vengroff speaks on the science of email marketing at the MediaPost Email Insider Summit.
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MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, the OMMA conferences (25+ events per year), Publications.MediaPost.com, OMMA & MEDIA Magazines, three annual award shows, and a suite of 50+ industry-focused email newsletters & blogs.
Brand Fast-Trackers interviewed RichRelevance’s CMO, Diane Kegley last week about on and offline personalization. The podcast is available on iTunes, as well as on Stitcher.
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This is a weekly podcast that features top brands, agencies and marketers as they discuss the business of brand building, and features execs from R/GA, Edelman, Beats by Dr. Dre, Ford, Nascar, etc.
Company also announces appointment of Jake Bailey as Vice President for Product Marketing and Solutions
Today, we are introducing RichRelevance’s new communications platform, “It’s Personal.” I love this phrase because it captures the essence of our business in so many ways.
SF Business Times profiles how RichRelevance helps retailers monetize their sites through shopping media
Amazon.com and Walmart.com are increasingly acting like traditional media publishers by selling display advertising on their websites, and estimates put their resulting revenue in the hundreds of millions of dollars a year.
Now other online retailers are following suit in hopes of monetizing the eyeballs their content attracts — regardless of whether they make a product sale.
A couple of San Francisco companies are riding the trend and are at the forefront of what experts say could quickly become a multi-billion dollar market: Connecting advertisers with retailers, designing and selling ads, and then delivering them to consumers….
A decade after the rise of e-commerce, today’s mobile technologies and social media applications have contributed to a convergence of consumer demand and technology.
Consumers now expect constant connectivity and interactivity from retail brands and retailers must embrace omni-channel retailing, an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.
Omni-channel means seeing things from a consumer’s point of view, not from the comfort of your own business boundaries.
It means interacting with customers via their three channels of exploration: social, mobile and local, at every stage of the purchasing process.
Matalan is investing “significant” sums in improving its ecommerce and multichannel operations in order to “put customers at the heart” of its business.
Matalan has introduced automated recommendations on its website.
The fashion-to-homewares value retailer aims to give shoppers a more personalised online experience while itself gaining more flexibility through merchandising control by using RichRelevance’s dynamic personalisation technology.
“Personalisation enables us to build trust and loyalty with our customers by providing an experience that is dynamically tailored for them,” said Andrew Scott, head of ecommerce and international at Matalan. “Having worked with other personalisation providers, I can attest to the fact they are not created equally. With RichRelevance, we gained increased flexibility in merchandising controls and in-country support. We have been very impressed with the initial results of the implementation and I am confident that our partnership with RichRelevance will continue to grow as we grow.”
Darren Hitchcock, RichRelevance vice president of UK and Europe, said: “It is a very strategic move for Matalan to implement a personalisation initiative. Matalan’s unique offer is to provide customers with on-trend fashion at competitive prices. When product prices are low, increasing AOV (average order value) is one of the most efficient ways to enhance revenue. Personalised recommendations are extremely effective for driving up AOV and we’ve seen significant results with this implementation since launch.”
Matalan joins UK retailers including Marks & Spencer and John Lewis on the Rich Relevance client roster.