Unified Customer Profile

LEVERAGE REAL-TIME UNIFIED CUSTOMER PROFILES ACROSS ALL CONTEXTS

Detect and recognize digital signals across the full customer lifecycle.

Merge and match customer interactions across sites, devices, and channels in real time to achieve more precise personalization in all contexts.

Unique to RichRelevance

REAL-TIME USER PROFILE

Identify and store real-time customer activity or query customer attributes to use within any customer application.

CONSOLIDATED SESSION DATA

Merge current and historical session data with the identified user’s login data at entry.

REAL-TIME DMP INTEGRATION

Extend the user profile to include online attributes from Data Management Platforms (DMP)

UNIFIED EXPERIENCES

Create experience continuity across channels without losing context.

PREFERENCE CENTER

Empower your customers to specify their category, brand, and product preferences and use that data to tailor their experiences.

CUSTOMER INSIGHTS

View and explore customer activity and trends in real time as they interact with your site, products, and content.

Capture Real-time User Behavior

Omnichannel has given customers multiple ways to interact with your business, but maintaining consistency across channels is difficult. RichRelevance’s Unified Profile gives you the real-time recognition to keep the conversation going as customers bounce between touchpoints, ensuring the most personal experience across the entire customer journey.

Modules

Platform

Verticals

Industry Challenges