Burger giant McDonald’s is acquiring an artificial intelligence (AI) company for at least $300 million
The purchase of Dynamic Yield is part of the fast food chains goal of providing a more digitised and personalised service.
It will allow McDonald’s digital drive-thru displays to show menu items based on the time of day and weather and display items based on their popularity while recommending additional items.
Seasoned SaaS executive to champion global customer success for leading brands and retailers to drive digital growth with Hyper-Personalization
San Francisco, CA – March 26, 2019 – RichRelevance, the global leader in Experience Personalization, today announced the appointment of Derek Strong as Chief Customer Officer. In this role, Strong will be responsible for continuing to drive customer success for RichRelevance’s top B2B and B2C brands as they turn to Hyper-Personalization to grow their digital revenue by driving engagement and conversion.
Over 100 Retailers and Brands from across Europe participated in focused sessions for best practices in personalisation, networking with industry peers and heard new use cases on how businesses are enabled by hyper-personalisation
London, UK, March 18th, 2019 – RichRelevance, the global leader in Experience Personalisation, has just concluded its 8th annual EMEA Summit, Rethink Personalisation, which took place on February 26th – 27th 2019 at Hanbury Manor in Hertfordshire. The Rethink Personalisation summit is the only European forum to be dedicated exclusively to the subject of Hyper-Personalisation.
As 2019 moves forward, retailers are finally starting to see some of the practices and technologies they lined up last year roll out. And with these updates, they’re also learning how to use these innovations to get consumers excited and bring fun back to shopping. “2018 was all about re-platforming,” said Erik Sultmanis, business development specialist…
Spiraledge taps natural language technology from RichRelevance Inc. to improve product recommendations and generate “good friction” for online shoppers.
Increased competition for web traffic and the rising costs of customer acquisition continue to make ecommerce more challenging. To mitigate those problems, Spiraledge Inc., a retailer of swimwear and yoga gear and apparel, is using artificial intelligence (AI) technology to make the most out of every consumer visit.
RichRelevance couples sophisticated Deep Learning with Natural Language Processing technology, with Real-time Shopper intent to realise true 1:1 personalisation
LONDON 8th MARCH 2019 – RichRelevance, the global leader in Experience Personalisation, today announced the Winter ’19 Release of enhancements to its Personalization Cloud, which harnesses new Deep Learning AI technology to help retailers and brands achieve long-lasting engagement and attention from customers, through Hyper-Personalization.
RichRelevance announced new features that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create a memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry beyond basic segment-based personalization to engage every customer as an individual with inspiring content, offers and promotions in real-time and at scale. The result is that digital marketing leaders understand each shopper’s unique goals throughout the customer lifecycle, and can deliver consistent, branded experiences across all channels to drive digital growth.
In this Q&A, Raj Badarinath, VP Ecosystems at RichRelevance, explores natural language processing: what it is and what the future holds for this technology.
What is the technology behind natural language processing?
Simply put, NLP, or natural language processing, is the technology that allows for real-world data to be understood and processed by computers.