Omnichannel personalisation specialist RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. In this article, Retail Focus explores the findings.
Last week over 300 in-store innovators from over 150 retailers gathered in Seattle for the 2016 Future Stores Conference. Future Stores brings together retail operations, omnichannel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments.
Getting a coupon on your phone while browsing in a store is one thing. Having a salesperson stroll up and address you by name is quite another, Consumer Affairs reviews a new study by RichRelevance.
As Media Post explains targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at the prospect of retailers using technologies like facial recognition to identify them, but they don’t mind if retailers link a search on their phone to a coupon or discount.
Survey of US consumers finds ‘cool’ features blend digital and physical to provide shoppers with relevant product information and suggestions – on their own terms
BizReport: A new study by RichRelevance finds the ‘cool’ factor for most shoppers is a blend of both digital and physical stores. The key is not to take the cool factor too far.
Personalization is certainly a trend that isn’t going anywhere any time soon. Website Magazine review a new study by RichRelevance and find there is a fine line between personalization that consumers consider “cool” and personalization that consumers consider “creepy.”
Leading Consumer Electronics Retailer Puts Their Customers First with RichRelevance Omnichannel Personalization