You spend a lot of time optimizing your website to streamline the shopper’s path through the retail funnel—making sure they see value at each point along the way. Once you navigate the shopper to the right product, it’s important that you take the necessary steps to seal the deal, and get the shopper across the finish line.
Analysis of Internet Retailer’s 2016 Top 500 Europe Guide shows RichRelevance is top personalisation vendor based on number of clients and client revenues
Foust uses the Relevance Cloud™ personalization platform to drive a unified marketing engagement, contributing to triple-digit sales growth numbers for YogaOutlet.com
I’m thrilled to introduce today’s featured company on the Growthverse Spotlight: RichRelevance. I go way back with the founder of RichRelevance, David “Selly” Selinger, so naturally I was excited to see RichRelevance was part of the Growthverse. We had the chance to catch up with Chief Product Officer Mahesh Tyagarajan to hear some of his insights on marketing automation and the customer experience.
For retailers large and small, it’s no longer a question of whether to personalize their customer engagement. The questions now revolve around how much personalization, and what kinds, are most effective. In essence, retailers need to “personalize” their personalization efforts, continuously adjusting and fine-tuning them to ensure they don’t cross the line that separates “helpful” from “creepy.”
E-retailers increasingly realize the importance of using data about their shoppers to connect on a personal level, but challenges persist.
Getting to know customers is easier than ever, even if most e-retailers never meet them. Consumers leave behind a mountain of data when they browse, buy or otherwise interact with a merchant online, and e-retailers can draw insights from that data to personalize future product recommendations and promotions to consumers’ interests, leading to sales and increased loyalty.
Barneys New York uses the Relevance Cloud™ personalization platform to digitally enhance in-store service and engagement through customer-centric personalization
Analysis of Internet Retailer’s 2016 Top 500 Guide shows RichRelevance is top personalization vendor based on client revenues