Additional investment from RTP Ventures, Shea Ventures and Gray Ventures completes $28 million round
Ecommerce on an Olympic level: Darren Hitchcock, VP of EU/UK at RichRelevance, shares three important tips.
Choice is great, but at times it can also be overwhelming. Wine.com’s customers, who are not oenology experts, felt confused when they went to the site to buy wine. With such a wide selection of vineyards and varietals, they sometimes found the process of choosing a bottle unwieldy.
To further compound matters, about half of the wine retailer’s customers buy gifts when they visit the site, says Cam Fortin, Wine.com’s director of business development. This statistic added pressure on the company to help customers make the right choice.
Media industry leader brings 20+ years of experience at digital and traditional media organizations
Diane Kegley joins Office Depot and evo to discuss how personalization has evolved to meet the increasingly sophisticated online shopper.
White House Business Council and Business Forward event brings California technologists, entrepreneurs and business leaders to Washington D.C. to meet and strategize with White House officials
Paco Underhill, retail expert and author, reveals the influences behind purchasing decisions and RichRelevance CEO David Selinger explains how his technology for retailers is staying relevant with the emergence of mobile, local and social.
Q: You’re the author of the global bestselling book ‘Why We Buy’. How did you become an expert in the psychology and science of shopping?
Envirosell, the firm I founded, is the principal testing agency for prototype stores and bank branches in the world. We have studied shopping and circulation patterns for more than 25 years.
Q: In your research what three things most often influence a purchasing decision?
First is the perception of value: is what I am considering worth the amount of money I am being asked to spend? Second, how does what I am buying fit into both the needs I have, or anticipated impact I am looking for? And third, is the experience of shopping one that complements both the goods I am considering, and my concept of self?
RichRelevance Chief Scientist Darren Vengroff reflects on how Amazon changed retailing in UK’s Retail Week.
Amazon’s impact on retail has been remarkable. Its focus on technology and new ideas have produced innovations that set the bar for the industry.
Read the full article on Retail Week